 
        
        
      
    
    Case StudIES:
LaHaze Cannabis
The boys from Cheboygan, MIchigan START A CANNABIS BRAND
Being brothers and local celebrities for their family’s positive influence on the town, the community support around LaHaze’s Michigan launch was incredibly strong.
Fine-Tuning LaHaze Cannabis:
- 
      
      
      
        
  
       Brand StrategyCollaborating with LaHaze cannabis, we crafted a comprehensive brand strategy, ensuring a distinct market position that resonates with the target audience while aligning with the unique values of the brand. 
- 
      
      
      
        
  
       Packaging Design/Product DevelopmentDeveloped additional packaging design and product development for LaHaze, marrying creativity with compliance to produce visually striking and market-ready cannabis products. 
- 
      
      
      
        
  
       Website StrategyTransforming LaHaze's online presence, we implemented a strategic website plan, optimizing user experience, and incorporating SEO strategies to enhance visibility in the competitive cannabis landscape. 
- 
      
      
      
        
  
       Executive PersonaExpertly developed and communicated the executive persona for LaHaze, establishing a compelling narrative that reflects leadership qualities and resonates with the brand's mission. 
- 
      
      
      
        
  
       Master Growers' PersonaThrough meticulous brand development, we brought the expertise and dedication of LaHaze's master growers to the forefront, creating a narrative that highlights their vital role in the brand's success and their love for the plant. 
- 
      
      
      
        
  
       Web Content & SEOCrafting engaging web content and implementing SEO strategies, we elevated LaHaze's online presence, ensuring their story reaches the right audience and leaves a lasting impression. 
- 
      
      
      
        
  
       Strain CatalogingWe meticulously cataloged LaHaze's strains, creating a cohesive and informative strain portfolio that educates consumers and showcases the brand's diverse offerings. 
- 
      
      
      
        
  
       Capturing Employee CultureWe skillfully captured the unique culture within LaHaze, portraying the passion and dedication of the team, fostering a connection with the audience beyond the product. 
- 
      
      
      
        
  
       Capturing Professional CultureThrough strategic storytelling and visual content, we showcased LaHaze's professional culture, creating a narrative that instills confidence and credibility in the brand. 
- 
      
      
      
        
  
       Genetics CatalogingWe implemented a genetics cataloging strategy for LaHaze, emphasizing the origins and unique traits of each strain, providing consumers with valuable information and enhancing brand transparency. 
- 
      
      
      
        
  
       Merch DesignElevating the brand beyond products, we designed captivating merchandise for LaHaze, aligning with the brand's aesthetic and creating an additional avenue for brand expression. 
- 
      
      
      
        
  
       Capturing Local CultureWe seamlessly integrated LaHaze into the local culture, celebrating community values and establishing a connection with the audience on a regional level. 
- 
      
      
      
        
  
       Online AdvertisingLeveraging online platforms, we executed targeted online advertising campaigns for LaHaze, maximizing reach and engagement within the cannabis community. 
- 
      
      
      
        
  
       Menu Templating and SOPs:Streamlined operations for LaHaze by developing clear menu templates and standard operating procedures (SOPs), ensuring consistency and efficiency in product presentation and customer service. 
- 
      
      
      
        
  
       Location ListingsOptimizing location listings, we enhanced LaHaze's visibility across various platforms, making it easy for consumers to find and connect with the brand. 
- 
      
      
      
        
  
       Dispensary Launch Visits/EventsWe orchestrated memorable dispensary launch visits and events for LaHaze, creating opportunities for direct consumer engagement and establishing a strong presence in the local market. 
- 
      
      
      
        
  
       Holiday ContentInfusing festive spirit into LaHaze's brand, we curated captivating holiday content that resonates with the audience, fostering a sense of celebration and connection. 
- 
      
      
      
        
  
       Team Appreciation EventsWe organized team appreciation events for LaHaze, showcasing the brand's commitment to its employees and creating a positive internal culture that reflects in the brand's external image. 
